Seminars, Events & Exhibitors

FREE BUSINESS BUILDING SEMINARS

SATURDAY, AUGUST 24
Falling in Love with Brands - Branding 101
1:00 pm - 2:00 pm | Presented By: Kerry Szymanski, President, Fashion Expertise

Learn techniques in retail that will help you to attract new customers while retaining your existing customers depending upon their relationship with your brand. This seminar looks at the correlation between time and loyalty – what works in romantic relationships will work in building loyalty among your customers. Learn how to attract new customers with “Love at First Sight” strategies, how to keep your customers “Engaged” and “Married” to your company as well as ways to avoid customers having an “Affair” and “Divorcing” your brand.

Social Media Marketing – The Basics
3:00 pm - 4:00 pm | Presented By: Kerry Szymanski, President, Fashion Expertise

Learn about the fundamentals of Facebook, Twitter, Foursquare and Pinterest and how they can help improve your business. Understand how consistent and engaging messages can increase your customer’s loyalty to your brand. We’ll provide you with a basic understanding of each of these platforms and give you tips about how to effectively promote your business.

SUNDAY, AUGUST 25,  2013
Supercharge Your Email Marketing Campaign for Maximum Sales Impact
11:00 am - 12:00 pm | Presented by Patricia Norins, publisher, Gift Shop Magazine and Green Retailer

Patricia Norins of GIFT SHOP Magazine will share powerful email strategies to help you drive more traffic and sales to your website and store.  In this fast-paced session, you will learn the secrets to building a robust email list, determine best practices for how often to email your customers, learn how to design your email to improve click through rates and sales, and much more!